One of the best lines of Matthew Broderick's character in Ferris Bueller's Day Off is "Life moves pretty fast...if you don't stop and look around once in awhile, you might miss it." The search world is pretty much the same. Today Google rules the search world, tomorrow it might be someone that we've never even heard of.

On top of the hustle and bustle of last week's Search Engine Strategies conference, the industry was also buzzing with plenty of news. Yahoo! expanded into the Chinese market by purchasing a large share of Alibaba. Google and Microsoft got into a legal battle over hiring issues, Yahoo! tried to play "mine is bigger than yours" and Google thumbed its nose as the "don't be evil concept" and turned Autolink on for all Google Toolbar users.

I know, that's an awful lot to take in...but it gets even more crazy. Check out an outline of all of the changes that are taking place in the search world in Jim Hedger's latest article: Last Week was More Interesting than it Seemed