August 16, 2005 Comments
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Search Engine Guide contributing author Scottie Claiborne has an article today that offers up a suggestion to site owners that need to change domains, but that want to try and avoid the aging delay that could come with using a standard 301 redirect.
While a 301 redirect is the standard when it comes to shifting your content to a new domain, the aging delay that many search marketers talk about when it comes to listing new sites in Google seems to come into play when using this method. Google will transfer the links and recognize the new URL, but it views them all as new. Scottie's article suggests that she's had some luck using a temporary 302 to get things started, then following up with a 301 once Google has found its way to the new domain name.
There have been some problems with 302's and Google in the past as well. It's likely a good idea to follow up on this article with a read of a thread over at Webmaster World that talks about some of the issues that Google has with 302's and offers up some insight from other webmasters.
You can check out Scottie's article and her suggestion in depth in the article: Switching to a New Domain Without Losing Your Google Rankings.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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