Search Engine Guide contributing author Scottie Claiborne has an article today that offers up a suggestion to site owners that need to change domains, but that want to try and avoid the aging delay that could come with using a standard 301 redirect.

While a 301 redirect is the standard when it comes to shifting your content to a new domain, the aging delay that many search marketers talk about when it comes to listing new sites in Google seems to come into play when using this method. Google will transfer the links and recognize the new URL, but it views them all as new. Scottie's article suggests that she's had some luck using a temporary 302 to get things started, then following up with a 301 once Google has found its way to the new domain name.

There have been some problems with 302's and Google in the past as well. It's likely a good idea to follow up on this article with a read of a thread over at Webmaster World that talks about some of the issues that Google has with 302's and offers up some insight from other webmasters.

You can check out Scottie's article and her suggestion in depth in the article: Switching to a New Domain Without Losing Your Google Rankings.

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Search Engine Guide > Jennifer Laycock > Moving to a New Domain but Want to Avoid an Aging Delay?

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.