Yes, I know. Analyzing log files doesn't seem near as glamorous as putting up new products or writing articles or sending out press releases, but it's absolutely essential to the future of your business. The information that can be found buried deep in those files can be essential to helping you increase sales and lowers costs for your web site.

Finding out what sites are sending your visitors, which keywords lead to the highest conversion rates and even what pages have the highest exit rate can go a long way toward helping you make your site more enticing to your visitors. Thankfully, the days are gone where site owners had no choice but to pour through raw log files looking at IP addresses and trying to make sense of the data. Affordable, easy to use software packages like ClickTracks and WebSTAT can help make log file analysis a snap.

Guest writer Sally Falkow explores these issues today in her article: Why Track Your Visitor's Behavior