Most people know that Google has a handy shopping search engine named Froogle. What some folks may not know is that yesterday, Froogle launched a new feature that could have a strong impact on the way that people shop at brick and mortar stores.

Froogle Mobile launched yesterday, giving consumers yet another reason to be on their phone while shopping. At least this time around you can use your phone to save some money, instead of sharing your intimate life details with the strangers in the next aisle.

You can find out more about Froogle Mobile and what it means to you as both a shopper and a retailer in today's article: Froogle Mobile Might Shake Up Your Business.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.