August 18, 2005 Comments
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One of the great things to happen in the search world recently is the increased focus on local search. Companies like A9 and Judy's Book are breaking new ground when it comes to building better localized search content. Not to be left behind, Yahoo! has rolled out some updates of its own.
The new Yahoo! local works a lot like the old-style community portals like CitySearch and CityGuide do. Much of it is powered by content generated by readers. Reader reviews, lists of the most popular searches, and local event listings make for a more robust experience than yellow page listings being filtered through an algorithm.
I explore Yahoo!'s changes a little more in-depth in today's article: Yahoo! Local Gets an Overhaul
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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