Everyone knows that when it comes to search engine marketing, links are important. What most people still have a hard time grasping though is the idea that not all links are created equal. Ideas like reciprocal linking, inbound linking, anchor text and authority sites can leave small business owners scratching their heads. After all, if you don't know what a relevant link is, or how to find authority sites, all the suggestions in the world can be tough. That's why the small business market should be giving Todd Malicoat a nice pat on the back. Todd Malicoat has one of the best articles on link building that I've seen in years. If you've been looking for an article that really covers link building from front to back, you're going to want to grab a cup of coffee, sit down, and read through this guide.