Looks like Robert and I aren't the only ones having a tough time making editorial decisions on what news to cover. The folks over at ClickZ have launched their own blog, and they've done it for pretty much the exact same reasons that we have.

Rebecca Lieb explains the reasoning of the ClickZ team in deciding to add a blog to the mix. Basically, it boils down to these key points:

• Search Marketing (and for ClickZ, online marketing) has expanded to the point that it's almost impossible to do a comprehensive job covering it with articles.
• Blogs allow for coverage and commentary without actually having to write stories, thus allowing for broader coverage.

I've got to say that I agree completely and I'm looking forward to adding the new feed to my reader.