Jennifer Laycock

Jennifer Laycock

Articles



Search engine marketing isn't difficult, it just takes time, a little ingenuity and a LOT of experimenting. Figuring out where to start can be tough though, which is why a good search engine marketing primer can be a blessing to a small business owner.

If you're new to the idea of search engine marketing, or need reminded of the basics, Jim Hedger's article today is focused on helping guide the small business owner into the shallow end of the search engine marketing pool. Check out his suggestions by reading "SEO 101 - Basic Optimization Techniques."






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.