August 29, 2005 Comments
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One of the ongoing issues when it comes to search engine marketing is finding, hiring and keeping a good search engine marketing firm. Sometimes that's because it's hard to find a good company, but sometimes it's because it's hard to be a good client.
I wrote about some of the issues that can arise when a potential client and a potential company are interviewing each other in a post just last week. Jill Whalen also shared some of her insight into the issue in her last article here at Search Engine Guide.
If you're facing a tough time working with your search marketing provider, you may want to do a little soul-searching to find out if there are some things that you can change, or if it's time to go hunting for a new vendor. Get some insight on the issue in today's featured article: Do You Have a Bad SEO Company, or Are You a Bad Client? by Stoney DeGeyter.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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