Jennifer Laycock

Jennifer Laycock

Articles



Whether they are looking for a career change and want to explore search marketing, or they are trying to learn enough to do some promoting of their own business, it's fairly common for people to seek out ways to learn more about search marketing and how to do it. The good news is, there are plenty of great ways to learn.

Discussion forums, newsletters, articles and e-books can be a great source of information. So can conferences, like the one Search Engine Guide is sponsoring next month. That said, it can be difficult to sort through your options and figure out which ones are the best.

Find out more by reading Jill Whalen's article: "Online Course for Understanding SEO"






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.