Pay-per-call has been on the scene for a little while now and testimonials are starting to trickle out from companies that weren't big fans of pay-per-click marketing or organic search campaigns, but that have had great luck with pay-per-call.

USAToday has an interesting article today that features some interviews with companies that have seen success with pay-per-call advertising. The article makes sense... Some service industries like law firms and florists are far more likely to convert a phone lead than they are a web site visitor. It's also seeing obvious success with companies that didn't have web sites and therefore, couldn't advertising with traditional pay-per-click companies.

With per-call costs averaging about $7, the advertising medium isn't cheap. That said, for companies that are able to turn a profit by converting enough leads, it's a worthwhile investment and a great new medium for promoting their companies.