September 8, 2005 Comments
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With legal battles coming at them from all sides, chances are that the folks over at Google are more than a little happy to be finished up with one of their more public legal scuffles. News is flying around the Web regarding the end of the Google/Geico lawsuit.
While neither company was willing to comment on the settlement and some within the legal profession feel that the case will not be viewed as setting any type of precedence, the results are still likely to impact the future of pay-per-click advertising.
ClickZ has some good coverage of the case in an article wrap up titled: "Geico, Google Settle Trademark Dispute."
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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