Jennifer Laycock

Jennifer Laycock

Articles



MIVA (formerly FindWhat) announced plans last week to expand their pay-per-click reach to several new UK based partner sites, giving MIVA advertisers a chance to get their ads in front of even more Internet users.

The company won a competitive pitch last week to serve up pay-per-click ads on several sites owned by UK-based Mirror Group Newspapers (MGN). The five new partner sites will include The Daily Mirror, The Sunday Mirror, The People, Sunday Mail and the Daily Record.

"MIVA's flexibility, in terms of its customised design solutions, editorially-led approach and the way it structures deals really stands it apart from the competition," said Julia Smith, MGN's Head of Digital.

The addition adds nearly 3 million unique visitors per month to Miva's advertising network.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.