Jennifer Laycock

Jennifer Laycock

Articles



The world of search is a competitive one and the major players can never overlook the value of building up a war chest to help finance their next power play. Even while enjoying the view from the top, the folks at Google are trying not to get so comfortable that they lose their footing.

From social networking to photo archiving to instant messaging to personalized news, Google has shifted from being a simple search engine to becoming a company focused on building an online experience. Google's direction has made it perfectly clear that they feel the need to compete with Yahoo! and MSN not just as a search engine, but also as an online destination.

With Google's latest round of stock selling and an additional $4 billion being added to their bank account, there's a lot of speculation about the next direction that Google will head. Search Engine Guide guest writer not only makes a bit of his own speculation, but also asks readers to offer up their point of view in today's article titled: "If I Had $4 Billion."






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.