September 12, 2005 Comments
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This past weekend, I gave a talk on pay-per-click at the 2005 MIVA Small Business Conference. One of the things that I wanted the audience to understand was that pay-per-click provides businesses with more than just another line item on their marketing budget.
A little creativity applied toward your pay-per-click campaigns can turn it into a testing tool, a research tool, a short-term lead generator, a public relations campaign, or any other number of things. To that end, today I'm running the first of a two-part series on the types of pay-per-click options that small businesses should be considering. Today's article talks about some of the benefits of running short-term campaigns.
You can read the article: "The Purpose of Pay-per-Click - Part One: Short Term Campaigns"
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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