September 13, 2005 Comments
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One of the common points of confusion among site owners new to search engine marketing is how Alexa rankings figure in to the whole scheme of Page Rank, search engine rankings and traffic levels.
Well-meaning site owners head off to discussion forums and read online articles to try to get a grasp on how search engines work and what type of information they need to gather about their competitors. They read about Alexa rankings somewhere and they just can't understand how their competitor, who has a lower Alexa ranking than they do, can out rank them in Google.
Jill Whalen sheds a little light on the relationship between Alexa ranking and search engine ranking in today's Q&A article: "Alexa Rankings"
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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