One of the things that I repeatedly tell people is that while search marketing is a great way to get people to your site, what you do with them once they get there is what drives your sales. Unfortunately, many businesses just don't understand the importance of respecting their customers.

We've all had bad customer service from businesses, both online and off. The difference is that customers tend to have much shorter patience levels online. After all, your nearest competitor is just a click away. There's no reason to get back in the car and drive around to another store that may or may not have what they are looking for. A matter of seconds can plant them at the door of your competitor and let them buy from him instead.

Kind of makes it worth taking the time to give them a good experience, doesn't it?

Learn more about the issues you should be concerned with in today's featured article: "Caring for Site Visitors- When Mistakes Happen" by Scottie Claiborne.