September 13, 2005 Comments
|
|
While most pay-per-click advertisers are already running long term campaigns, many don't fully understand why they are running them. Contrary to popular opinion among many small business owners there really are more reasons to run a pay-per-click campaign than "just because."
Whether it's a way to get your ad in the mix for highly competitive terms, or part of an innovative new branding campaign, pay-per-click campaigns can be used for a variety of purposes.
Learn more about your different options for pay-per-click campaigns in today's article: "The Purpose of Pay-per-Click - Part Two: Long Term Campaigns" by Jennifer Laycock.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
|
|
|
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
Copyright © 1998 - 2009 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)