September 14, 2005 Comments
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There's good news! Search marketing is growing like crazy and motivated self-starters can often break into the field and build successful careers for themselves even without a college degree. The key is to be aware of some basic skills that lay the groundwork for a good search marketer. While the obvious things like an understanding of HTML and writing abilities come into play, there are also some skill sets that people might not expect. Interpersonal skills can be key to working with clients that rarely have a solid grasp on the "black magic" that they may think you are working on their site.
Find out more about what skills might come in handy in today's guest article: " Searching for a Career – Eight Skills for Entry into SEM"
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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