Why You Should Care About Google's Blog Search Launch

Google has launched plenty of different search options over the years. From local search to Google answers to Froogle, it's nothing new for Google to announce that they've found a way to create search access to yet another block of information. That said, it might be tempting for many to let the launch of Google's new blog search fall by the wayside. Here's why they shouldn't...

Blogs aren't just about keeping tabs on breaking news or what your old college buddies are up to. They are fast becoming the content management system of choice for many small businesses. The ability to quickly and easily get content online in a manner that can be picked up by potential customers via aggregators isn't something to be scoffed at. Creative use of blogs has been driving traffic and sales to web sites for quite some time.

The thing that Google's new offering changes is that it will force the other major search engines to also pay attention to blog specific search. As each of the engines works to improve blog search, they'll force each other to up the ante. Existing blog search engines like Technorati and DayPop will also need to rise to the challenge. At the same time, the increased availability of quality blog search will give readers more access to new sites and feeds.

For more on the launch of Google's Blog Search and how small businesses can take advantage of it, check out today's featured story: "Google Blog Search Debuts in Beta." For more detailed coverage and reviews of the blog search engine itself, check out Gary Price's coverage over at Search Engine Watch.