September 15, 2005 Comments
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Chances are pretty high that if you are a Search Engine Guide reader, you already understand the importance of online marketing and the impact that it can have on your bottom line. However, if you are one of the rare few that hasn't yet taken your business online, you need to give it some serious consideration.
Online marketing, and more specifically, search engine marketing are growing at an astronomical rate. What was once seen as a niche market for picking up the odd sale has fast become a mainstream way of doing business and an essential outlet for both small businesses and mega-retailers.
If you need a little convincing, check out today's article: "Why Online Marketing Matters" by Stoney deGeyter.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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