September 15, 2005 Comments
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Before you start working on your next redesign, stop and give some thought to what you plan to change. Far too often, small businesses think they'll tackle search marketing after they get the redesign out of the way. Unfortunately, that may be a good way to ensure that you have to redesign AGAIN.
The way that you setup your navigation, your text links and your content can play a significant roll in making your site search engine friendly. If you're not looking at things from a search engine standpoint, you may be making a mistake.
Get more insight into how your front page layout can impact your search engine ranking in today's featured article: "Home Page Redesign Issues" by Jill Whalen.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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