September 16, 2005 Comments
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There's an old saying that says "Give a man a fish, you feed him for a day. Teach a man to fish and you feed him for life." Using search engine marketing to increase your sales can work the same way, if you understand the value of branding.
While search engine ads have value for the direct response and sales that can come from each individual ad, savvy marketers are starting to look beyond immediate sales to recognize the branding value that comes from a strong search engine marketing plan. Increasing brand awareness is one of the best ways to create long-term customers.
In today's featured article, "Want Branding with That?" Paul Bruemmer explores the search engine marketing driven branding and explains why you should take it into consideration before your next campaign.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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