September 16, 2005 Comments
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I and others have long promoted building unique content as a way to gain incoming links and to have more opportunities to optimize for keyword phrases. That said, there are other search marketing benefits to staying on top of your respective industries.
Anticipating upcoming news and beating your competitors to covering it is a tactic that should be used by more than just journalists. Businesses that take advantage of this tactic can find themselves scoring strong search engine traffic whenever news breaks. After all, when news breaks, and people head to search engines, they have to find someone's site. Why not make sure it's yours?
Find out more in today's article: "Leverage the News for Search Engine Success" by Bill Hartzer
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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