September 20, 2005 Comments
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Googlebombing has been back in the news this last week or two. Apparently, Google has used the AdWords system to post an explanation of why certain search results appear to have been tampered with by pranksters. But while the topic is front and center, it's also important to take a moment to learn from it.
While many play at Googlebombing for jokes and sport, there's still a valuable lesson to be learned here. The way that you link really does matter, and with a little bit of effort, you can see some serious impact on your search engine rankings.
Find out more in today's featured article: "There's Something to Learn from Googlebombing" by Jennifer Laycock.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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