September 21, 2005 Comments
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One of the best ways to learn what to do with your copy is to read through a case study of what someone else did to make their better. It's called "practical application." :)
For a nice step-by-step look at a copywriting makeover, check out "SEO Copywriting Makeover: Finding the Right Trigger" by Karon Thackston.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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