September 22, 2005 Comments
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A few weeks back, I talked about online reputation management and using search engines to help stay on top of things. While I mentioned quite a few companies (like Quixtar and Wendy's) that were taking advantage of the Web for PR purposes, I overlooked one of the most obvious and applicable examples - search engines.
Loren Baker has a good article over at Search Engine Journal that talks about how the major search engines are making use of blogs for public relations purposes.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
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