From JenSense, Blogger has just launched a new AdSense interface for bloggers on the Google Blogger/BlogSpot network. These new features make it not only easier for anyone using Blogger to sign up for an AdSense account but to control how ads appear. A new tab in the control panel allows bloggers to sign up for AdSense as well as manage their AdSense placement and options for the ads that will appear on their blogs.

Some of the features:

  • You can now preview AdSense placement before it goes live, changing ad units and styles on the fly, all without ever having to touch the HTML code or the AdSense JavaScript.

  • In addition to the regular Google AdSense color palettes offered within the account, bloggers can also select "Match Template" or "Blend Template" to coordinate with their blog color scheme.

A couple of cautions however:

  • Using this new feature automatically defines the resulting JavaScript to show text ads only and not image ads.

  • Once you add AdSense via the instant integration option, you are not able to remove it unless you delete it via the HTML code under the template tab's "edit code". This may pose problems for bloggers with limited html knowledge.

Additional information on adding AdSense to a Blogger blog can be found at http://help.blogger.com/bin/answer.py?answer=964.






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Search Engine Marketing Columnist