September 28, 2005 Comments
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The world of search marketing is filled with myths. Most came about because frustrated webmasters saw bad (or good) things happen shortly after making change X to their site. The problem is that what they think caused the rise or fall in rankings might have been coincidental, rather than causal.
Spend any amount of time in a search marketing discussion forum and you'll see these types of questions pop up all the time.
"I put my keyword in my back pocket and my site ranking went through the roof! Is this the key?!"
"My best friend said that when he put a link to Google on his site, his ranking in Yahoo! went down. Why would Google do that?"
"I started running a PPC ad on MSN and all of a sudden, my organic listings are improving. Does MSN reward advertisers?"
The examples could go on and on. This is exactly how search related urban legends are both. Find out more about it in today's featured article: "Cause and Effect - Not Always Easy to Determine" by Scottie Claiborne.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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