September 29, 2005 Comments
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While many companies choose to build a comprehensive search marketing plan that includes both organic optimization and paid search advertising, many companies focus all their time and energy on one or the other. Why is this?
For the most part, it's because paid search campaigns are very easy to setup. Deceptively so. While it takes time and effort to learn how to run a campaign well, there's very little knowledge required to get started. Organic optimization on the other hand requires a fair bit of knowledge before you can even begin working on it.
Find our more about your options and a little bit of insight into what might make you choose one over the other in today's featured article: "Search Engine Advertising Choices" by Jim Hedger.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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