While many small businesses are already taking advantage of Google AdWords to advertising on specific web sites, there are still legions of site owners out there that simply have no idea how to buy advertising through the AdSense program. To that end, Google has put a new option into beta that is designed to help recruit new advertisers by highlighting specific web sites.

Google has already been offering the option of buying ads on a specific site since earlier this spring. The difference is that Google has added links that say "Advertise on this site" to the AdSense boxes that appear on certain web sites.

Dave Taylor has some screenshots and some insight into the new program today.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.