Jennifer Laycock

Jennifer Laycock

Articles



While there are hundreds of factors that search engines take into consideration in their algorithms, it's tough to stay on top of all of them. In fact, there are really only hundreds of factors that we know about, there could be dozens, hundreds or thousands more. Plus, algorithms change all the time, so what makes an impact today, might not make an impact next week. That said, Rand Fishkin of SEOmoz has put together an excellent article that outlines and describes more than 90 different factors that engines look at along when determining rank. He also gives a bit of insight into how important those factors are. While I've not had a chance to read through the entire list yet, what I have seen looks good.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.