Yahoo! has announced that they will be working with companies like Adobe, the Internet Archive, O'Reilly Media and the Universities of California and Toronto to create the Open Content Alliance (OCA).

According to the Open Content Alliance site:

The Open Content Alliance (OCA) represents the collaborative efforts of a group of cultural, technology, nonprofit, and governmental organizations from around the world that will help build a permanent archive of multilingual digitized text and multimedia content. Content in the OCA archive will be accessible soon through this website and through Yahoo!

The OCA will aim to index and make available published material from around the world, though they will do so only with permission of the copyright owners. The move has been noted as being a threat to Google's foray into book search, though Google has claimed exemption from needing the permission of copyright holders to scan and index their content.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.