Jennifer Laycock

Jennifer Laycock

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One of the downfalls of the rise in discussion forums and blogs was the demise of a great email discussion digest. I-Search, which brought the industry group commentary moderated by Marshall Simmonds and then Detlev Johnson has returned as the SearchReturn Digest. The free subscription-based emails are sent twice a week (Tuesdays and Thursdays) and are sure to be chalk-full of search marketing goodness. There have only been three issues sent so far, but you can check out the format by viewing the archives.
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.