October 5, 2005 Comments
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Up and coming pay-per-click search engine MIVA announced this morning that they were going to be teaming up with video search engine blinx in a deal that would see MIVA providing contextual based advertising on blinkx's Smart Ads platform. The deal would see MIVA delivering geo-targeted, content-related PPC listings to blinkx users, which number in the millions.
The new feature is supposed to work by matching contextual ads with the action of a user's current desktop activity.
"The partnership with blinkx extends MIVA's reach into the growing desktop search space on a global level, which enables us to introduce our advertisers to a greater variety of Internet users," said Seb Bishop, Chief Marketing Officer of MIVA. "blinkx's unique method of retrieving information from different sources is a perfect fit with MIVA's philosophy of allowing our advertisers to reach the right people at the right time, regardless of what they are doing on their computer."
Kevin Newcomb has full coverage of the story at ClickZ.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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