Value Your Own Money

October 6, 2005 Comments

Jennifer Laycock

Jennifer Laycock

Articles



There's no sense spending your company's hard earned money on a search engine marketing consultant if you are going to ignore the advice that they give you. While you'd think that goes without saying, the reality is that over half of all companies fail to make changes based upon the recommendations of the search marketing consultants. That means they might as well light that money on fire. At least they could roast marshmallows on it then.

Find out more about the how and why of bad search engine marketing business decisions in today's guest article: "64% of Search Advertisers Failing to Follow SEO Recommendations" by Jim Hedger






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.