October 10, 2005 Comments
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While no tool or program can take the place of a human when it comes to optimizing your web site, there are some tools out there that can offer up valuable information to make the job a little easier and the results a little better. Tools like Wordtracker or ClickTracks can provide the information needed to make good decisions about what changes to make to a web site.
OptiSpider is one of those tools that many search marketers add to their list of essential programs. It not only helps web site owners find out how a search engine views their site, it can also point out some common problems that would be easy to miss, like Title tags that haven't been properly optimized.
Find out more about why you might want to add OptiSpider to your toolbox in today's article: "Better Search Marketing Insight with OptiSpider" by Bill Hartzer
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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