Jennifer Laycock

Jennifer Laycock

Articles



In a talk at Web 2.0 Conference 2005, Yahoo! CEO Terry Semel chatted about the future of Yahoo!, online content, and even speculated about whether Google's supposed success is legitimate as the search giant morphs into an online portal.

CNet News has full coverage of the talk, including this quotable snippet.

Yahoo's strategy to compete with Google, Semel said, is to keep the heat up on search technology and to continue to bolster the breadth of services and content it offers its 400 million users.

Noting that Google has a number of services in beta, such as Gmail, with fewer customers than competing Yahoo services, Semel said Google is "starting to look like a portal" and "as a portal, they would probably be rated No. 4...We have a much more diversified model."






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.