Jennifer Laycock

Jennifer Laycock

Articles



Bill Tancer of competitive research firm Hitwise has introduced a new blog that aims at tracking some of the ups and downs of searches and how they reflect current trends in shopping, current events and seasonal issues.

For instance, a recent post on halloween costumes gives some input on what you can expect to see showing up on your doorstep this year. (Hint: Batmans and Napoleon Dynamites are likely, but you won't see as many Elmos or Catwomen as last year...)

Danny Sullivan over at Search Engine Watch ran this story first earlier this morning.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.