October 10, 2005 Comments
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The 2005 Shop.org/BizRate Research Online Holiday Mood Study released by BizRate Research last Thursday states that 92% of online-only retailers will be counting on at least some form of off-line advertising for this holiday season. That's just a smidgen below the 93% of multi-play retailers that plan to advertise off-line.
Other findings include:
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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