Jennifer Laycock

Jennifer Laycock

Articles



Call me a cynic, but sometimes it seems like ideas get a lot of hype because of who came up with them, not because they are all that original. That said, Seth Godin's latest project, known as Squidoo, seems to be generating an awful lot of buzz for what I'm envisioning as nothing more than a bunch of doorway pages... (skip to "Godin Announces Squidoo" by Jennifer Laycock)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.