October 13, 2005 Comments
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Greg Ives over at Search Engine Lowdown spots a change in the paid search ads on Yahoo! Mindset. The new versions give advertisers another 65 or so characters in the description, which can be significant when you're trying to pare your text down to next to nothing while still prequalifying your traffic.
The change could be an interesting one for Yahoo!, which already gives quite a bit more ad space than Google does in their AdWords program.
Which reminds me, it wouldn't be a bad idea to throw a quick "Writing PPC Ads" primer in here...
Remember these essential points of a PPC ad:
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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