One point that pops up over and over again whenever I'm doing a review of someone's web site for search marketing purposes is the proper use of anchor text. Few site owners ever stop to think about the text that they actually use in their internal links, especially the ones that show up outside of traditional navigation areas. This is a big mistake, not only when it comes to search engine optimization, but also when it comes to usability.

The use of phrases like "more" or "click here" are usually the result of lazy copywriting or some designers wish to avoid mucking up their beautiful text blocks with links. The problem is that when you allow for this type of link text on your site, you throw away not only a good opportunity to improve your rankings, but also your chance to have a highly usable site.

A quick rule of thumb that I always suggest to people is to look at the link text without reading any of the surrounding page copy. If the link text alone doesn't tell you where that link will lead you, then you need to rewrite it.

Matt Bailey has more in today’s featured article, (yes, ironically) titled: "Click Here!" by Matt Bailey.