October 17, 2005 Comments
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If you own any type of resource site that relies on things like articles or online information to attract your audience, you need to be aware of some of the common pitfalls that users face when they decide that they want to print and save a hard copy of your content. Not having printer-friendly pages can be a big turn-off for someone that's trying to find a great informational site.
While designers have been slowly increasing the size of web site layouts to match the most common screen resolutions, many of them are forgetting that while monitors grow, printers don't. Most Internet users still rely on a standard letter size paper printer when they choose to print out articles or documents from the web. If you haven't designed your site in a way that makes your pages printable, you need to take the time to setup some type of alternative access to each page to make life a little easier on your visitors.
Find out more in: "Print-Friendly Web Pages For Your Visitors" by Barry Welford.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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