Jennifer Laycock

Jennifer Laycock

Articles

AddThis Feed Button
AddThis Social Bookmark Button

While blogs have become the next great thing for many in the search engine and online marketing worlds, like anything else on the web, they are quite often misused. Common mistakes that could easily be corrected keep many blogs from being the viral marketing and customer relations tools that they could be. To that end, usability guru Jakob Nielsen outlines the ten most common blog design mistakes.

On the list...

  • 1. No author biography (a lack of a descriptive "About" page)
  • 2. No author photo
  • 3. Nondescript posting titles (no microcontent)
  • 4. Links don't say where they go (link text such as "here" or "there")
  • 5. Classic hits are buried (no chance for newcomers to find popular posts)
  • 6. The calendar is the only navigation (no categories)
  • 7. Irregular publishing frequency
  • 8. Mixing topics (not becoming a niche blogger and expert of a chosen field)
  • 9. Forgetting that you write for your future boss (flames/ rants don't look too good once your prospective employer googles you)
  • 10. Having a domain name owned by a weblog service

Find out more about why these things matter on Nielsen's site.

Get Updates

weekly newsletter




Top Google Rankings
Learn the art & science of top 10 rankings.

Search Engine Placement
Veteran SEO's, since 1997 StepForth Placement Inc.

Complete Link Building
Link Building for High PR and Ranking.

Cheap Submission Services
Quality SEO services, dirt cheap prices.



Video Cast

Sage Lewis Video

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.



www.flickr.com

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.