October 18, 2005 Comments
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Jason Dowdell has posted a pretty comprehensive preview of the new MSN adCenter interface that should be coming online for beta testers in the next few weeks. Dowdell says that adCenter is fairly intuitive and many of the features are setup in a similar way to Google’s AdWords interface.
From Dowdell's review:
Maybe the most impressive feature for the whole Adcenter setup is the ability to target your ads. Adcenter provides you with the controls to target age demographics, gender demographics, country/state/city demographics, and time ranges which your ads are most effective.
From first use the Adcenter looks and acts amazing, but its not without its faults.
Overall the system is mostly intuitive and I believe advertisers will enjoy the plethora of features offered, after all it is still in beta and this is a preview of the preview, so I think its safe to assume they will address some of these issues.
Dowdell also has screen shots of the interface.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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