Jennifer Laycock

Jennifer Laycock

Articles



A few weeks back I linked to Rand Fishkin's excellent guide to factors that influence search engine rankings as a suggested read for anyone trying to learn a bit more about how to get their site ranking better in the search engines. Today, another great post has been made by Todd Malicoat that outlines some of the items that web site owners should consider when building their site into a "quality" destination.

On Todd’s list...

  • Long domain registration period
  • Consistent link acquisition over time
  • Low link rot
  • Few broken links
  • User repeat visits
  • Adds or notes on personalized search results
  • Visitor duration - though often argued by SEO that like to rationalize their links' pages as "resources"
  • High level of users that bookmark the page





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.