Jennifer Laycock

Jennifer Laycock

Articles



After the great success of our first seminar last month, I'll be teaming up with Matt Bailey and again next month for The Karcher Group's next search engine marketing seminar, which will be held in Cleveland, Ohio. Priced at just $149, attendees will get a full day of sessions and information on everything from search engine optimization to pay-per-click advertising with a little usability and online marketing thrown into the mix. Register for the Full Day Search Engine Marketing Seminar before the early bird price runs out.

The Cleveland event will be held at Indiana Wesleyan University and will run from 9am to 5pm. We've changed up the schedule a little bit based on the feedback from our first group of attendees. This time around we'll be featuring the following sessions:

  • 5 SEO Questions You Should Never Ask!
  • Optimization Basics & HTML
  • Link Building - Not for the weak
  • Keyword basics and copy writing
  • Pay-Per-Click Strategies
  • Basics of (Good) Site Design
  • 5 Ways to Sabotage your Web Site
  • Web Stats
  • and several chances to simply network and ask us questions in person

There are quite a few fantastic conferences out there, but few will give you this much information for this great of a price. That means that even with a flight (Cleveland is a major airport...that means cheap flights!) and a hotel this is an event that you need to build into your budget! We'll even feed you lunch so you don't have to go searching for a McDonald's.

Register online or contact Collyn Floyd with questions.






About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.