October 19, 2005 Comments
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Anyone that has been reading about search engine marketing for any length of time understands how important it is to target the right keywords. After all, a number one ranking for the wrong phrases isn't likely to send you the customers that you've been hoping for.
That's why its essential that you understand how to get started with proper keyword research. From knowing how to tell what phrases are too broad or too competitive to understanding where to go to conduct your keyword research, guest author Myla Kay Marks guides you through the process in today's article: "Keyword Research: Getting Started"
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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