October 19, 2005 Comments
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While all the offers of free money from pay-per-click advertisers can make it tempting to start setting up accounts all over the Internet, small business owners need to take things slowly if they want to build a solid, profit-generating pay-per-click campaign.
Multiple engines at the start of a campaign usually just means that your money drains out of your account faster. Most business owners need to learn through some trial and error before they start seeing strong returns on their pay-per-click investments.
Learn more in today's featured article: "Starting Small with Pay-Per-Click will Pay Off" by Jennifer Laycock.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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